...and think about how the cheap, big online web-sellers might affect the future of your Local Yarn Shops. You know the type of websellers I’m talking about – continuous SALES, Discounts and Offers up the yin-yan. Massive inventory, super low margins, don’t really care where it all comes from...

I would say that 90% of the customers that come into the shop will say something like this within the first 2 minutes “Oh, I really don’t need any more yarn” or “I already have so many projects on the go” or “I really shouldn’t buy yarn”.

Here’s the thing. Good yarn isn’t cheap. And nobody knits anymore to save money on clothes. But that’s the beauty of it. We don’t knit because we have to. We knit because we want to. And the benefits of knitting are priceless.