I would say that 90% of the customers that come into the shop will say something like this within the first 2 minutes “Oh, I really don’t need any more yarn” or “I already have so many projects on the go” or “I really shouldn’t buy yarn”.

Here’s the thing. Good yarn isn’t cheap. And nobody knits anymore to save money on clothes. But that’s the beauty of it. We don’t knit because we have to. We knit because we want to. And the benefits of knitting are priceless.

...it was time to look at what to stock. This part was tricky. I went from panicking about not having enough choices to fill a shop (more about that later) to having waaaaaaayyy too much that I wanted and loved, but not enough space nor $$ for all of it.

But my guiding principles never changed, and never will:

• Do I love it? Would I buy it, cherish it and knit with it myself?
• Are they assholes?