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About Us

At Tribe our job is to bring you the loveliest, most inspiring yarns and accessories available, and to create a welcoming, informative, fun space for you to browse and buy, whether in our retail shop in stunning Richmond-upon-Thames, or through our online store.  It’s not an unpleasant job.

We are on a mission to get the world “making” again.
Create, not consume. 

We truly believe that “making” is at our cores as human beings. 

"Making is the most powerful way that we solve problems, express ideas and shape our world. What and how we make defines who we are, and communicates who we want to be.

"For many people, making is critical for survival. For others, it is a chosen vocation: a way of thinking, inventing and innovating. And for some it is simply a delight to be able to shape a material and say 'I made that'. The power of making is that it fulfills each of these human needs and desires." Daniel Charny, guest curator Victoria & Albert Museum, London

And, coz, damn, it feels good!  Let’s create, unplug, connect with each other and get back to the little things that make us happy. (Like sniffing yarn ...just me??)

We have put extra special care into selecting the fibres and materials that will give you the most intense pleasure in the priceless minutes you choose to spend with your yarn and yourself.  It's our obsession.

If there are any yarns or products which you think that we absolutely MUST make space for on our shelves, please do let us know.  We are big feedback fans, and there are hugs in it for you.

About the Brand

Tribe was birthed by Milli Abrams in 2018 after some 36 years of knitting.  Milli is a 40-something year old Accountant, wifey, mum, adventurer and knit-nut. She’s super fun and a little bit crazy.  

Ever since she was taught to knit by her mum, she’s managed to find some time to knit almost every day – her little sanity breaks.

A native Londoner, Milli has spent the last 14 or so out years living in the Canadian Rockies, on a yacht circumnavigating the globe, in the British Virgin Islands heading up the Finance team for Sir Richard Branson and on the road for a year as a Tony Robbins’ Platinum Partner.

She’s now back "home" and setting the riveting world of accountancy aside to follow her real passion: running a yarn shop in a dream location, selling dreamy, scrummy yarns to lovely people, while copping a feel of the good stuff herself on a daily basis.  (And currently writing about herself in third person, which is making her titter.)

A self-confessed yarn-snob, Milli asserts that life is just too short for knitting with crap yarn.  She’s turned on by brilliant colours, natural fibres with all their natural intelligence and the stories from the yarn producers themselves. 

Milli is happiest plugged into an audiobook, knitting with hand-dyed duotones (annoyingly nudging her husband with every subtle shift in colour), sipping a cup of tea from her favourite Julia Rayne mug. Either that or getting on down at a David Guetta beach party in steamy Puerto Rico...

Milli’s vision for Tribe is for a stimulating haven where creative juices can flow uninhibited and unrestrained; where we can be ourselves and celebrate our differences, but also connect with one another in mutual geeking out over knits and purls and hooks & spindles!

She is passionate about continuous growth and learning, and regularly stepping out of comfort zones, but also freedom of authentic expression and being yourself.

In this super-fast, blink-and-you'll-miss-it world, Tribe is a place to slow down, and savour your divinely precious time; and make things infused with love; and express who you truly are.

We would love it if you stopped by to say Hi and smoosh some yummy yarn. Maybe just another excuse to visit this beautiful part of the world.  Maybe a yarny pilgrimage.

Thank you so much for reading all this, and for supporting this small, independent fledgling business. x

More Ramblings in our Blogs.