Tribe was birthed by Milli Abrams in 2018 after some 36 years of knitting. Milli is a 40-something year old Accountant, wifey, mum, adventurer and knit-nut. She’s a non-conformist, energetic and passionate human who will always encourage you to go your own way.
Ever since she was taught to knit by her mum, she’s managed to find some time to knit almost every day – her little sanity breaks.
A native Londoner, Milli has spent the last 14 or so out years living in the Canadian Rockies, on a yacht circumnavigating the globe, in the British Virgin Islands heading up the Finance team for Sir Richard Branson and on the road for a year as a Tony Robbins’ Platinum Partner.
She’s now back "home" and setting the riveting world of accountancy aside to follow her real passion: running a yarn shop in a dream location, selling dreamy, scrummy yarns to lovely people, while copping a feel of the good stuff herself on a daily basis.
A self-confessed yarn-snob, Milli asserts that life is just too short for knitting with crap yarn. She’s turned on by brilliant colours, natural fibres with all their natural intelligence and the stories from the yarn producers themselves.
Milli is happiest plugged into an audiobook, knitting with minimally processed yarns (but also neons!), supping on tea from her favourite Julia Rayne mug. Either that or getting on down at a David Guetta beach party in steamy Puerto Rico...
Milli’s vision for Tribe is for a stimulating haven where creative juices can flow uninhibited and unrestrained; where we can be ourselves and celebrate our differences, but also connect with one another in mutual geeking out over knits and purls and hooks & spindles!
She is passionate about continuous growth and learning, and regularly stepping out of comfort zones, but also freedom of authentic expression and being yourself.
In this super-fast, blink-and-you'll-miss-it world, Tribe is a place to slow down, and savour your divinely precious time; and make things infused with love; and express who you truly are.
Thank you so much for reading all this, and for supporting this small, independent fledgling business. x
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