...and think about how the cheap, big online web-sellers might affect the future of your Local Yarn Shops. You know the type of websellers I’m talking about – continuous SALES, Discounts and Offers up the yin-yan. Massive inventory, super low margins, don’t really care where it all comes from...
I would say that 90% of the customers that come into the shop will say something like this within the first 2 minutes “Oh, I really don’t need any more yarn” or “I already have so many projects on the go” or “I really shouldn’t buy yarn”.
Here’s the thing. Good yarn isn’t cheap. And nobody knits anymore to save money on clothes. But that’s the beauty of it. We don’t knit because we have to. We knit because we want to. And the benefits of knitting are priceless.
...it was time to look at what to stock. This part was tricky. I went from panicking about not having enough choices to fill a shop (more about that later) to having waaaaaaayyy too much that I wanted and loved, but not enough space nor $$ for all of it.
But my guiding principles never changed, and never will:
Rewind a few months… We moved back to the UK when Hurricane Irma decided to shred a large portion of the Windward Island in the Caribbean back in September 2018. We left England’s sunny shores in search of adventure in 2004, and had been living on beautiful Virgin Gorda, a teeny-tiny island in the British Virgin Islands for the previous 5 years. We had had every intention of returning to VG after dropping Indi off to school in London in September and the empty-nesting-consolation-trip to Hawaii and Fiji in October.
Well, Irma had other plans.